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Mighty
Leaf Tea Awarded Best New Green Packaging at SCAA Show Press
Release
April 11, 2006
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News Release
FOR IMMEDIATE RELEASE
Mighty Leaf Tea Awarded Best New Green Packaging at
SCAA Show
Specialty Tea Company Demystifies and Unleashes the
Goodness of Tea
Mighty Leaf Tea Awarded Best New Packaging at SCAA Show -
April 11, 2006 (San Rafael, CA) — Mighty Leaf Tea
continues to forge a new path in the specialty tea
category as the Specialty Coffee Association of America
awarded them “Best New Packaging” for their new
biodegradable tea pouches. Made of polylactic corn that
is GMO-free, the new silken biodegradable pouches show
off the tea leaves even more than the original silken
mesh pouches did. Once the tea pouch has been wet, it
will begin its course of biodegrading, which takes about
a year.
“It is most gratifying to be honored by our tea and
coffee peers, as this recognition also reflects our
communities’ increased focus on sustainability and
ethical beverage products,” said Gary Shinner, CEO of
Mighty Leaf Tea Company.
Eleven years ago, Mighty Leaf pioneered the silken mesh
pouch filled with whole leaf tea. The concept emanated
from their days in the teahouse and desire to find a
solution to serving premium whole full tea leaves in a
more foodservice friendly manner.
Today, there are many tea companies who have silken
tetrahedron or rectangular bags with loose tea inside,
but use glue or staples to seal their bags. Mighty
Leaf’s signature pouches are stitched with an unbleached
cotton string using a process that is proprietary. Again
Mighty Leaf leads the pack.
Environmentally-conscious business owners, Gary Shinner
and Jill Portman spent a year searching for the right
biodegradable material, not giving in to key factors
like compromising the flavor of the tea to be brewed or
the aesthetic quality of being able to view the blends
through the pouches.
“It’s a combination of our personal commitment to the
environment as well as that of our retail partners and
our end customers,” Shinner said. “Cultivating and
selling delicious and healthy tea products goes hand in
hand with mindful sustainability all the way throughout
the chain, including the packaging. It’s another step in
perfection.”
Taking care to print their retail boxes with soy-based
ink and switching over from Styrofoam popcorn to
corn-based popcorn and then recycled brown paper for
packing materials in the warehouse are just several
other ways they have found environmentally-friendly
alternatives to the traditional means of business.
“The beverage of tea is one of the greatest gifts our
earth gives us, and so it is only natural that we serve
it in a package that is bio-friendly to Mother Nature,”
Shinner said. “It is most satisfying that Mighty Leaf
Tea products can now be enjoyed at another level of
gratification as well as pleasure and health. Cheers!”
# # #
Mighty Leaf Tea truly created the artisan-crafted blended
tea category as it exists today. The company was
formed in 1996 when Gary Shinner and Jill Portman
founded the couple’s teahouse on Fillmore Street in San
Francisco. Their quest to create the most
incredible handcrafted whole-leaf tea blends from the
finest, globally sourced ingredients led them to become
the foremost tea company in the U.S. today. The company
created the signature hand-stitched, translucent mesh
Tea Pouch — since emulated throughout the industry — as
the most effective way of delivering precision-portioned
servings of its multi-dimensional whole-leaf tea blends
filled with chunks of fruit, spices and flavors too big
for ordinary tea bags. Mighty Leaf Tea, known for its
artisan-blended, whole leaf teas in distinctively
designed silken Tea Pouches, has become a familiar sight
at tea bastions like Kimpton Hotels, Nordstrom Cafes,
and health spas nationwide. In 2005, Mighty Leaf will be
the first tea company to make its entire line of Tea
Pouches available in retail, from biodegradable
materials.
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