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Mighty Leaf Tea Artisan Line of Whole Leaf Teas
Press
Release
November 2004
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Media Contact:
Somerset Distribution UK Ltd.
4 Damson Garth, Lund
Driffield YO25 9TH
Tel: 01377 217793
Fax: 01377 217793
Email:
press@mightyleafteas.co.uk
News Release
FOR IMMEDIATE RELEASE
MIGHTY LEAF TEA EMERGES ONTO RETAIL SCENE WITH A NEW
IMAGE FOR ARTISAN LINE OF WHOLE LEAF TEAS
(SAN RAFAEL, Calif.) – November, 2004 – Mighty Leaf Tea,
the dynamic tea company in Northern California that
launched the silky mesh whole leaf tea bag craze in the US
in 1996, announces its debut on the retail market with a
fresh new image.
While the sophisticated new look reflects the tea
company’s growth and maturity since inception, an
overwhelming demand from its loyal consumers prompted
Mighty Leaf’s move to retail. For the very first time,
consumers have the convenience of purchasing their
favorite handcrafted Mighty Leaf Tea blends in the
company’s innovative silken whole leaf Tea Pouch™ at
specialty stores throughout the country.
“We’ve redesigned the packaging with enticing images and
colors that more effectively communicate the unparalleled
quality, creativity, flavor and aroma of our tea blends,”
states Gary Shinner, CEO. “Now that our tea has gone
retail, we’re able to invite a whole new generation of tea
drinkers to experience Mighty Leaf’s signature ‘sensory
mélange’ and inspire a greater passion for the sumptuous
flavors and health benefits of our whole leaf teas,
including some new organic choices we have added to our
line.”
While many tea companies attempt to duplicate their level
of quality and ground-breaking design concepts, Mighty
Leaf stays ahead of the curve by continually raising the
bar on quality and creativity, visible in details like
photography on the tea overwraps from culinary art
photographer Deborah Jones. In addition, they offer the
only hand-stitched silken tea pouches™ – without glue or
staples – on the market. “Handcrafted quality
throughout...it’s the thread that runs through Mighty
Leaf,” is their official motto.
Mighty Leaf Tea is showcased at specialty stores, fine
restaurants, hotels, spas, and cafés across the country.
The average retail price of one box of Mighty Leaf Tea
containing 15 individually wrapped Tea Pouches™ is $7.95.
There are 11 blends available in Tea Pouches™, along with
3 different variety packs. Over 60 varieties of
traditional and blended loose leaf teas are also
available.
Mighty Leaf Tea is the result of a shared passion and
dream envisioned by husband-and-wife team Gary Shinner and
Jill Portman and was born for the sole purpose of
delighting the senses and infusing life into an ancient
indulgence. Their passion is in creating a multi-sensory
tea experience by blending handcrafted signature teas with
a full flavor and aroma profile across the palate. Their
dream is for making it simple for everyone to enjoy the
“sensory mélange” tea experience through craftsmanship,
innovation and design – with their patented Tea Pouch™ and
Tea Top™ lid – and through education of their customers.
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Mighty Leaf Tea is the result of a shared
passion and dream envisioned by husband-and-wife Gary
Shinner and Jill Portman. Their passion is for sourcing
and blending the highest quality handcrafted line of
herbal, green and black teas with the best whole tea
leaves, herbs fruits and flavors from around the world.
Their dream is for making it simple for everyone to enjoy
the healthful goodness of the true tea experience through
innovation and design – with their patented Tea Pouch™ and
Tea Top™ lid – and through rigorous training and education
of their foodservice customers.
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